FEBRUARY 7th, 2019 |CHANDIGARH, INDIA –
Classic Legends Pvt. Ltd. is proud to announcethe launch of its Jawa Motorcycles dealership in Chandigarh today. The newly opened showroom adds to the existing network of Jawa dealerships in Jallandhar and Ludhiana and will be followed by a new dealership in Amritsar. The dealership in Chandigarh isopen at the following location:
- Industrial Area Phase-1:Tanishk Automobiles, Plot no. 9, Industrial Area Phase-1, Chandigarh- 160002
The brand is aggressively moving ahead with its target of opening 100+ dealerships and the launch of new outlets in Chandigarh and Amritsar will take the total count to 32 dealerships across India.
Mr. Anupam Thareja, Co-founder, Classic Legends Pvt Ltd. and Founder and Managing Partner, Phi Capital and Mr. Ashish Singh Joshi, Chief Executive Officer, Classic Legends Pvt. Ltdinaugurated the showroom, amidst a throng of Jawa aficionados and customers.
Speaking at the occasion, Mr. Anupam Tharejasaid, “This is the land of a rich & vibrant culture and deep-rooted tradition. That makes it apt for us to mark the homecoming of a classic brand in this wonderful city that has kept the spirit of this legend alive through its Jawa collectors, riders, clubs and countless fans. As nostalgia comes full circle, we are proud to announce the opening of our dealership in Chandigarh as an ode to this spirit of bonhomie and vibrancy, amongst the heritage Jawa motorcycles that have gathered here to welcome the new Jawa and Jawa forty two to the streets of Chandigarh. Given the love and affection we have received from Jawa lovers, it is our duty to put in industry first practices to create an experience that transcends the way premium motorcycles are sold in the country. We are working to build a superlative experience for the customers in terms of brand as well as sales enablement as we gear up for deliveries starting March. As we expand our network in the region, we urge everyone to walk into the new dealerships close to them to experience Jawa motorcycles.”
Mr. Ashish Joshi, further added, “Chandigarh happens to be home to connoisseurs of classic & timeless styles and we are delighted to offer our modern classics to the motorcycling enthusiasts here.With over 100 dealerships set to be operational within this quarter of 2019, in true start-up fashion, we will achieve nationwide coverage in a span of a few months since launch. We pride ourselves at this speed and scale of achievement, which is driven and inspired by overwhelming customer response. At Jawa, every dealer is a strong pillar of our growth and has our complete backing, now and always.We are committed to provide our customers with the best of the sales, service and spares ecosystem with their support and it was their confidence in us that allowed us to build the Jawa showrooms the way you see them today. We are excited that we have already taken the right step forward in building this experience by announcing an industry-first Exchange Program and the largest number of financial tie ups.”
The Jawa dealership is a place to make connections with yourself, with like-minded people and with the motorcycles. Its design philosophy is rooted in authenticity, and the ability to bridge the past and the present through its stories and the motorcycles. It is a biker café ambience which tells the tale of the legend that Jawa is.
The space captures the nostalgia of a golden era which celebrated honesty of materials & craftsmanship through its dark polished wood fixtures, subtle inlays, raw textures and vintage oxblood upholsteries. At the same time, the motorcycles infuse contemporariness in the showroom with their modern interpretation of classic design, loaded with the latest in engine technology and features. The various elements have been designed to present the contemporary classic Jawa motorcycles amidst a visual narrative layer of legendary stories and monochrome lifestyle imagery. Whether it is the large community table setting for free-flowing conversations, the carefully curated bookshelf for the curious reader, or the Classic Rock in the background for the music lover; the space makes everyone feel easy, whether a hard-core motorcyclist or a millennial looking to immerse into the world of motorcycling.
The Jawa and Jawa forty two break cover as the brand’s new torchbearers, bringing back the classic appeal of Jawa with a retro-cool twist. These modern machines have the authentic Jawa character that balances performance, capability and quality. An all-new 293cc, liquid cooled, single cylinder, DOHC engine nestled within a double cradle chassis is tuned to bring out the superlative handling and class leading stability, making the new Jawa a true modern classic.
The Jawa and Jawa forty two are priced at INR 1,65,000/- and INR 1,56,000/- respectively (ex-showroom, Chandigarh) the Dual Channel ABS variants will be priced at Rs. 1,73,942/- & Rs. 1,64,942/- respectively. Bookings are open at the showrooms.